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Asymmetric promotion effects and brand positioning.
- Published in:
- Marketing Science, 1996, v. 15, n. 4, p. 379, doi. 10.1287/mksc.15.4.379
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- Publication type:
- Article
A dynamic analysis of market structure based on panel data.
- Published in:
- Marketing Science, 1996, v. 15, n. 4, p. 359, doi. 10.1287/mksc.15.4.359
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- Publication type:
- Article
Controllable factors of new product success: A cross-national comparison.
- Published in:
- Marketing Science, 1996, v. 15, n. 4, p. 341, doi. 10.1287/mksc.15.4.341
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- Publication type:
- Article
The value of purchase history data in target marketing.
- Published in:
- Marketing Science, 1996, v. 15, n. 4, p. 321, doi. 10.1287/mksc.15.4.321
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- Publication type:
- Article
Evaluation of salesforce size and productivity through efficient frontier benchmarking.
- Published in:
- Marketing Science, 1996, v. 15, n. 4, p. 301, doi. 10.1287/mksc.15.4.301
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- Publication type:
- Article