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Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model.
- Published in:
- Marketing Science, 1996, v. 15, n. 3, p. 262
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- Publication type:
- Article
A Framework for Investigating Habits, "The Hand of the Past," and Heterogeneity in Dynamic Brand Choice.
- Published in:
- Marketing Science, 1996, v. 15, n. 3, p. 280, doi. 10.1287/mksc.15.3.280
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- Publication type:
- Article
A Multiplicative Fixed-effects Model of Consumer Choice.
- Published in:
- Marketing Science, 1996, v. 15, n. 3, p. 243, doi. 10.1287/mksc.15.3.243
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- Publication type:
- Article
Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share.
- Published in:
- Marketing Science, 1996, v. 15, n. 3, p. 222, doi. 10.1287/mksc.15.3.222
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- Publication type:
- Article
Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach.
- Published in:
- Marketing Science, 1996, v. 15, n. 3, p. 207, doi. 10.1287/mksc.15.3.207
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- Publication type:
- Article