Works matching IS 07322399 AND DT 1996 AND VI 15 AND IP 2
Results: 5
The Effect of Package Coupons on Brand Choice: An Epilogue on Profits.
- Published in:
- Marketing Science, 1996, v. 15, n. 2, p. 192, doi. 10.1287/mksc.15.2.192
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- Article
Modeling Preference and Structural Heterogeneity in Consumer Choice.
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- Marketing Science, 1996, v. 15, n. 2, p. 152, doi. 10.1287/mksc.15.2.152
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- Publication type:
- Article
The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory.
- Published in:
- Marketing Science, 1996, v. 15, n. 2, p. 132, doi. 10.1287/mksc.15.2.132
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- Article
A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures.
- Published in:
- Marketing Science, 1996, v. 15, n. 2, p. 113, doi. 10.1287/mksc.15.2.113
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- Publication type:
- Article
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Design.
- Published in:
- Marketing Science, 1996, v. 15, n. 2, p. 173, doi. 10.1287/mksc.15.2.173
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- Article