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A Segment-level Model of Category Volume and Brand Choice.
- Published in:
- Marketing Science, 1996, v. 15, n. 1, p. 38, doi. 10.1287/mksc.15.1.38
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- Publication type:
- Article
Decision-making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets.
- Published in:
- Marketing Science, 1996, v. 15, n. 1, p. 1, doi. 10.1287/mksc.15.1.1
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- Publication type:
- Article
Addendum to "Cross-validating Regression Models in Marketing Research".
- Published in:
- Marketing Science, 1996, v. 15, n. 1, p. 109, doi. 10.1287/mksc.15.1.109
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- Publication type:
- Article
Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence.
- Published in:
- Marketing Science, 1996, v. 15, n. 1, p. 86, doi. 10.1287/mksc.15.1.86
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- Publication type:
- Article
Asymmetric Reference Price Effects and Dynamic Pricing Policies.
- Published in:
- Marketing Science, 1996, v. 15, n. 1, p. 60, doi. 10.1287/mksc.15.1.60
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- Publication type:
- Article
A Theory of Forward Buying, Merchandising, and Trade Deals.
- Published in:
- Marketing Science, 1996, v. 15, n. 1, p. 21, doi. 10.1287/mksc.15.1.21
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- Publication type:
- Article