Works matching IS 07322399 AND DT 1995 AND VI 14 AND IP 4
Results: 6
SIGNALING QUALITY WITH A MONEY-BACK GUARANTEE: THE ROLE OF TRANSACTION COSTS.
- Published in:
- Marketing Science, 1995, v. 14, n. 4, p. 442, doi. 10.1287/mksc.14.4.442
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- Article
WHY DO WE OBSERVE MINIMAL WARRANTIES?
- Published in:
- Marketing Science, 1995, v. 14, n. 4, p. 417, doi. 10.1287/mksc.14.4.417
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- Article
COMPETITIVE COUPON TARGETING.
- Published in:
- Marketing Science, 1995, v. 14, n. 4, p. 395, doi. 10.1287/mksc.14.4.395
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- Article
OPTIMAL SELECTION FOR DIRECT MAIL.
- Published in:
- Marketing Science, 1995, v. 14, n. 4, p. 378, doi. 10.1287/mksc.14.4.378
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- Article
CHANNEL COORDINATION WHEN RETAILERS COMPETE.
- Published in:
- Marketing Science, 1995, v. 14, n. 4, p. 360, doi. 10.1287/mksc.14.4.360
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- Article
CHANNEL COORDINATION MECHANISMS FOR CUSTOMER SATISFACTION.
- Published in:
- Marketing Science, 1995, v. 14, n. 4, p. 343, doi. 10.1287/mksc.14.4.343
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- Article