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PRODUCT AND PRICE COMPETITION IN A TWO-DIMENSIONAL VERTICAL DIFFERENTIATION MODEL.
- Published in:
- Marketing Science, 1995, v. 14, n. 2, p. 224, doi. 10.1287/mksc.14.2.224
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- Article
HAS POWER SHIFTED IN THE GROCERY CHANNEL?
- Published in:
- Marketing Science, 1995, v. 14, n. 2, p. 189, doi. 10.1287/mksc.14.2.189
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- Article
SIGNALLING PRICE IMAGE USING ADVERTISED PRICES.
- Published in:
- Marketing Science, 1995, v. 14, n. 2, p. 166, doi. 10.1287/mksc.14.2.166
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- Article
FLEXIBILITY IN CONSUMER PURCHASING FOR UNCERTAIN FUTURE TASTES.
- Published in:
- Marketing Science, 1995, v. 14, n. 2, p. 148, doi. 10.1287/mksc.14.2.148
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- Publication type:
- Article
THE FORECASTER'S DILEMMA.
- Published in:
- Marketing Science, 1995, v. 14, n. 2, p. 123, doi. 10.1287/mksc.14.2.123
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- Publication type:
- Article
A RELATIVELY UNBIASED MEASURE OF DISCRIMINATION ABILITY IN PRODUCT DESIGN: AN ADDENDUM TO BUCHANAN AND HENDERSON (1992).
- Published in:
- Marketing Science, 1995, v. 14, n. 2, p. 250, doi. 10.1287/mksc.14.2.250
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- Publication type:
- Article