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COMPETING COUPON PROMOTIONS AND CATEGORY SALES.
- Published in:
- Marketing Science, 1995, v. 14, n. 1, p. 105, doi. 10.1287/mksc.14.1.105
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- Publication type:
- Article
THE IMPACT OF REFERENCE PRICE EFFECTS ON THE PROFITABILITY OF PRICE PROMOTIONS.
- Published in:
- Marketing Science, 1995, v. 14, n. 1, p. 82, doi. 10.1287/mksc.14.1.82
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- Publication type:
- Article
A HIGH-TECH PRODUCT MARKET SHARE MODEL WITH CUSTOMER EXPECTATIONS.
- Published in:
- Marketing Science, 1995, v. 14, n. 1, p. 61, doi. 10.1287/mksc.14.1.61
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- Publication type:
- Article
PULL PROMOTIONS AND CHANNEL COORDINATION.
- Published in:
- Marketing Science, 1995, v. 14, n. 1, p. 43, doi. 10.1287/mksc.14.1.43
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- Publication type:
- Article
THE PERSISTENCE OF MARKETING EFFECTS ON SALES.
- Published in:
- Marketing Science, 1995, v. 14, n. 1, p. 1, doi. 10.1287/mksc.14.1.1
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- Publication type:
- Article
A THREE-STAGE MODEL OF INDUSTRIAL TRADE SHOW PERFORMANCE.
- Published in:
- Marketing Science, 1995, v. 14, n. 1, p. 22, doi. 10.1287/mksc.14.1.22
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- Publication type:
- Article