Results: 5
ADOPTION,TRANSFERS, AND INCENTIVES IN A FRANCHISE NETWORK WITH POSITIVE EXTERNALITIES.
- Published in:
- Marketing Science, 1994, v. 13, n. 4, p. 412, doi. 10.1287/mksc.13.4.412
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- Article
WHAT SHOULD YOU DO WHEN YOUR COMPETITORS SEND IN THE CLONES?
- Published in:
- Marketing Science, 1994, v. 13, n. 4, p. 392, doi. 10.1287/mksc.13.4.392
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- Publication type:
- Article
THE EFFECTS OF TELEVISION ADVERTISING ON LOCAL TELEPHONE USAGE: EXPLORATORY DATA ANALYSIS AND RESPONSE MODELING.
- Published in:
- Marketing Science, 1994, v. 13, n. 4, p. 374, doi. 10.1287/mksc.13.4.374
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- Article
CUSTOMER SATISFACTION INCENTIVES.
- Published in:
- Marketing Science, 1994, v. 13, n. 4, p. 327, doi. 10.1287/mksc.13.4.327
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- Publication type:
- Article
THE IMPACT OF DEALING PATTERNS ON PURCHASE BEHAVIOR.
- Published in:
- Marketing Science, 1994, v. 13, n. 4, p. 351, doi. 10.1287/mksc.13.4.351
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- Publication type:
- Article