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SLEEPING WITH THE ENEMY: SHOULD COMPETITORS SHARE THE SAME ADVERTISING AGENCY?
- Published in:
- Marketing Science, 1994, v. 13, n. 2, p. 190, doi. 10.1287/mksc.13.2.190
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- Article
SIGNALING QUALITY BY SELLING THROUGH A REPUTABLE RETAILER: AN EXAMPLE OF RENTING THE REPUTATION OF ANOTHER AGENT.
- Published in:
- Marketing Science, 1994, v. 13, n. 2, p. 177, doi. 10.1287/mksc.13.2.177
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- Article
COMPETITION TO RETAIN CUSTOMERS.
- Published in:
- Marketing Science, 1994, v. 13, n. 2, p. 165, doi. 10.1287/mksc.13.2.165
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- Article
THE EFFECT OF PACKAGE COUPONS ON BRAND CHOICE.
- Published in:
- Marketing Science, 1994, v. 13, n. 2, p. 145, doi. 10.1287/mksc.13.2.145
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- Article
STRUCTURING A MULTIPRODUCT SALES QUOTA-BONUS PLAN FOR A HETEROGENEOUS SALES FORCE: A PRACTICAL MODEL-BASED APPROACH.
- Published in:
- Marketing Science, 1994, v. 13, n. 2, p. 121, doi. 10.1287/mksc.13.2.121
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- Article