Works matching IS 07322399 AND DT 1993 AND VI 12 AND IP 4
Results: 5
CROSS-VALIDATING REGRESSION MODELS IN MARKETING RESEARCH.
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- Marketing Science, 1993, v. 12, n. 4, p. 415, doi. 10.1287/mksc.12.4.415
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- Article
ANALYZING DURATION TIMES IN MARKETING: EVIDENCE FOR THE EFFECTIVENESS OF HAZARD RATE MODELS.
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- Marketing Science, 1993, v. 12, n. 4, p. 395, doi. 10.1287/mksc.12.4.395
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- Article
MODELING LOSS AVERSION AND REFERENCE DEPENDENCE EFFECTS ON BRAND CHOICE.
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- Marketing Science, 1993, v. 12, n. 4, p. 378, doi. 10.1287/mksc.12.4.378
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- Article
THE EFFECT OF LOCAL CONSIDERATION SETS ON GLOBAL CHOICE BETWEEN LOWER PRICE AND HIGHER QUALITY.
- Published in:
- Marketing Science, 1993, v. 12, n. 4, p. 357, doi. 10.1287/mksc.12.4.357
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- Article
A RETAILER PROMOTION POLICY MODEL CONSIDERING PROMOTION SIGNAL SENSITIVITY.
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- Marketing Science, 1993, v. 12, n. 4, p. 339, doi. 10.1287/mksc.12.4.339
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- Article