Works matching IS 07322399 AND DT 1993 AND VI 12 AND IP 2
Results: 5
COMPOSITE DEPENDENT VARIABLES AND THE MARKET SHARE EFFECT.
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- Marketing Science, 1993, v. 12, n. 2, p. 209, doi. 10.1287/mksc.12.2.209
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- Article
INVESTIGATING PURCHASE INCIDENCE, BRAND CHOICE AND PURCHASE QUANTITY DECISIONS OF HOUSEHOLDS.
- Published in:
- Marketing Science, 1993, v. 12, n. 2, p. 184, doi. 10.1287/mksc.12.2.184
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- Article
TRUTH IN CONCENTRATION IN THE LAND OF (80/20) LAWS.
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- Marketing Science, 1993, v. 12, n. 2, p. 167, doi. 10.1287/mksc.12.2.167
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- Article
A LOOK ON THE COST SIDE: MARKET SHARE AND THE COMPETITIVE ENVIRONMENT .
- Published in:
- Marketing Science, 1993, v. 12, n. 2, p. 144, doi. 10.1287/mksc.12.2.144
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- Article
THE ANTECEDENTS AND CONSEQUENCES OF CUSTOMER SATISFACTION FOR FIRMS.
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- Marketing Science, 1993, v. 12, n. 2, p. 125, doi. 10.1287/mksc.12.2.125
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- Article