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AN EMPIRICAL POOLING APPROACH FOR ESTIMATING MARKETING MIX ELASTICITIES WITH PIMS DATA.
- Published in:
- Marketing Science, 1993, v. 12, n. 1, p. 103, doi. 10.1287/mksc.12.1.103
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- Publication type:
- Article
PREDICTING ADVERTISING PULSING POLICIES IN AN OLIGOPOLY: A MODEL AND EMPIRICAL TEST.
- Published in:
- Marketing Science, 1993, v. 12, n. 1, p. 88, doi. 10.1287/mksc.12.1.88
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- Article
AN EMPIRICAL INVESTIGATION OF RETURNS TO SEARCH.
- Published in:
- Marketing Science, 1993, v. 12, n. 1, p. 73, doi. 10.1287/mksc.12.1.73
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- Article
SCALE AND SCOPE EFFECTS ON ADVERTISING AGENCY COSTS.
- Published in:
- Marketing Science, 1993, v. 12, n. 1, p. 53, doi. 10.1287/mksc.12.1.53
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- Publication type:
- Article
THE MEASUREMENT AND DETERMINANTS OF BRAND EQUITY: A FINANCIAL APPROACH.
- Published in:
- Marketing Science, 1993, v. 12, n. 1, p. 28, doi. 10.1287/mksc.12.1.28
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- Publication type:
- Article
THE VOICE OF THE CUSTOMER.
- Published in:
- Marketing Science, 1993, v. 12, n. 1, p. 1, doi. 10.1287/mksc.12.1.1
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- Publication type:
- Article