Works matching IS 07322399 AND DT 1992 AND VI 11 AND IP 3
Results: 7
AN AGGREGATE ADVERTISING PULSING MODEL WITH WEAROUT EFFECTS.
- Published in:
- Marketing Science, 1992, v. 11, n. 3, p. 310, doi. 10.1287/mksc.11.3.310
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- Publication type:
- Article
INCORPORATING REFERENCE PRICE EFFECTS INTO A THEORY OF CONSUMER CHOICE.
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- Marketing Science, 1992, v. 11, n. 3, p. 287, doi. 10.1287/mksc.11.3.287
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- Article
THE NORMATIVE IMPACT OF CONSUMER PRICE EXPECTATIONS FOR MULTIPLE BRANDS ON CONSUMER PURCHASE BEHAVIOR.
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- Marketing Science, 1992, v. 11, n. 3, p. 266, doi. 10.1287/mksc.11.3.266
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- Article
THE DYNAMIC PRICING OF NEXT GENERATION CONSUMER DURABLES.
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- Marketing Science, 1992, v. 11, n. 3, p. 251, doi. 10.1287/mksc.11.3.251
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- Article
DYNAMIC EFFECTS OF THE ORDER OF ENTRY ON MARKET SHARE, TRIAL PENETRATION, AND REPEAT PURCHASES FOR FREQUENTLY PURCHASED CONSUMER GOODS.
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- Marketing Science, 1992, v. 11, n. 3, p. 235, doi. 10.1287/mksc.11.3.235
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- Article
PULSING POLICIES FOR AGGREGATE ADVERTISING MODELS.
- Published in:
- Marketing Science, 1992, v. 11, n. 3, p. 221, doi. 10.1287/mksc.11.3.221
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- Publication type:
- Article
THE EFFECT OF PRICE PROMOTIONS ON VARIABILITY IN PRODUCT CATEGORY SALES.
- Published in:
- Marketing Science, 1992, v. 11, n. 3, p. 207, doi. 10.1287/mksc.11.3.207
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- Article