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A PROBIT MODEL OF CHOICE DYNAMICS.
- Published in:
- Marketing Science, 1992, v. 11, n. 2, p. 189, doi. 10.1287/mksc.11.2.189
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- Publication type:
- Article
A DYNAMIC MODEL OF CHANNEL MEMBER STRATEGIES FOR MARKETING EXPENDITURES.
- Published in:
- Marketing Science, 1992, v. 11, n. 2, p. 168, doi. 10.1287/mksc.11.2.168
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- Publication type:
- Article
EXPLORING THE RELATIONSHIP BETWEEN THE MARKETS FOR NEW AND USED DURABLE GOODS: THE CASE OF AUTOMOBILES.
- Published in:
- Marketing Science, 1992, v. 11, n. 2, p. 154, doi. 10.1287/mksc.11.2.154
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- Publication type:
- Article
NEW BRAND POSITIONING AND PRICING IN AN OLIGOPOLISTIC MARKET.
- Published in:
- Marketing Science, 1992, v. 11, n. 2, p. 133, doi. 10.1287/mksc.11.2.133
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- Publication type:
- Article
AN APPLICATION OF A PRODUCT POSITIONING MODEL TO PHARMACEUTICAL PRODUCTS.
- Published in:
- Marketing Science, 1992, v. 11, n. 2, p. 117, doi. 10.1287/mksc.11.2.117
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- Publication type:
- Article