Works matching IS 07322399 AND DT 1992 AND VI 11 AND IP 1
Results: 7
RECALL, RECOGNITION AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS: A REASSESSMENT.
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- Marketing Science, 1992, v. 11, n. 1, p. 95, doi. 10.1287/mksc.11.1.95
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- Article
STRUCTURAL ANALYSIS OF MODELS WITH COMPOSITE DEPENDENT VARIABLES.
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- Marketing Science, 1992, v. 11, n. 1, p. 76, doi. 10.1287/mksc.11.1.76
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- Article
ASSESSING THE BIAS OF PREFERENCE, DETECTION, AND IDENTIFICATION MEASURES OF DISCRIMINATION ABILITY IN PRODUCT DESIGN.
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- Marketing Science, 1992, v. 11, n. 1, p. 64, doi. 10.1287/mksc.11.1.64
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- Article
A CHOICE-BASED APPROACH TO THE DIFFUSION OF A SERVICE: FORECASTING FAX PENETRATION BY MARKET SEGMENTS.
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- Marketing Science, 1992, v. 11, n. 1, p. 39, doi. 10.1287/mksc.11.1.39
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- Article
BRAND LOYALTY AND MARKETING STRATEGY: AN APPLICATION TO HOME APPLIANCES.
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- Marketing Science, 1992, v. 11, n. 1, p. 21, doi. 10.1287/mksc.11.1.21
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- Article
A NEW MULTIDIMENSIONAL SCALING METHODOLOGY FOR THE ANALYSIS OF ASYMMETRIC PROXIMITY DATA IN MARKETING RESEARCH.
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- Marketing Science, 1992, v. 11, n. 1, p. 1, doi. 10.1287/mksc.11.1.1
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- Article
A MINIMUM DISCRIMINATION INFORMATION ESTIMATION OF MULTIATTRIBUTE MARKET SHARE MODELS.
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- Marketing Science, 1992, v. 11, n. 1, p. 54, doi. 10.1287/mksc.11.1.54
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- Article