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ON "TESTING COMPETITIVE MARKET STRUCTURES".
- Published in:
- Marketing Science, 1991, v. 10, n. 4, p. 338, doi. 10.1287/mksc.10.4.338
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- Publication type:
- Article
THE BB/NBD + 1 MODEL APPLIED TO ROTATION POLICY.
- Published in:
- Marketing Science, 1991, v. 10, n. 4, p. 348, doi. 10.1287/mksc.10.4.348
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- Publication type:
- Article
EFFECTS OF PRICE PROMOTIONS ON VARIETY-SEEKING AND REINFORCEMENT BEHAVIOR.
- Published in:
- Marketing Science, 1991, v. 10, n. 4, p. 316, doi. 10.1287/mksc.10.4.316
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- Publication type:
- Article
A SIMULTANEOUS APPROACH TO THE WHETHER, WHAT AND HOW MUCH TO BUY QUESTIONS.
- Published in:
- Marketing Science, 1991, v. 10, n. 4, p. 297, doi. 10.1287/mksc.10.4.297
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- Publication type:
- Article
PRICE COMPETITION IN A CHANNEL STRUCTURE WITH A COMMON RETAILER.
- Published in:
- Marketing Science, 1991, v. 10, n. 4, p. 271, doi. 10.1287/mksc.10.4.271
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- Publication type:
- Article