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ESTIMATING HETEROGENEITY IN CONSUMERS' PURCHASE RATES.
- Published in:
- Marketing Science, 1991, v. 10, n. 3, p. 264, doi. 10.1287/mksc.10.3.264
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- Publication type:
- Article
MULTIPLE SOURCE PROCUREMENT COMPETITIONS.
- Published in:
- Marketing Science, 1991, v. 10, n. 3, p. 246, doi. 10.1287/mksc.10.3.246
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- Publication type:
- Article
BRAND LOYALTY AND MARKET EQUILIBRIUM.
- Published in:
- Marketing Science, 1991, v. 10, n. 3, p. 229, doi. 10.1287/mksc.10.3.229
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- Publication type:
- Article
COGNITIVE GEOMETRY: AN ANALYSIS OF STRUCTURE UNDERLYING REPRESENTATIONS OF SIMILARITY.
- Published in:
- Marketing Science, 1991, v. 10, n. 3, p. 205, doi. 10.1287/mksc.10.3.205
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- Publication type:
- Article
QUALITY PERCEPTIONS AND ASYMMETRIC SWITCHING BETWEEN BRAND.
- Published in:
- Marketing Science, 1991, v. 10, n. 3, p. 185, doi. 10.1287/mksc.10.3.185
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- Publication type:
- Article