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AN EMPIRICAL ANALYSIS OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND CONSUMER PRICE ELASTICITY.
- Published in:
- Marketing Science, 1991, v. 10, n. 2, p. 172, doi. 10.1287/mksc.10.2.172
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- Article
MARKET INCUMBENCY AND TECHNOLOGICAL INERTIA.
- Published in:
- Marketing Science, 1991, v. 10, n. 2, p. 161, doi. 10.1287/mksc.10.2.161
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- Article
IDENTIFYING MOST INFLUENTIAL OBSERVATIONS IN FACTOR ANALYSIS.
- Published in:
- Marketing Science, 1991, v. 10, n. 2, p. 145, doi. 10.1287/mksc.10.2.145
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- Article
PRICING AND PROMOTIONS IN ASYMMETRIC DUOPOLIES.
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- Marketing Science, 1991, v. 10, n. 2, p. 131, doi. 10.1287/mksc.10.2.131
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- Article
EVALUATING THE IMPACT OF ADVERTISING MEDIA PLANS: A MODEL OF CONSUMER PURCHASE DYNAMICS USING SINGLE-SOURCE DATA.
- Published in:
- Marketing Science, 1991, v. 10, n. 2, p. 111, doi. 10.1287/mksc.10.2.111
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- Article
A TAXONOMY OF CONSUMER PURCHASE STRATEGIES IN A PROMOTION INTENSIVE ENVIRONMENT.
- Published in:
- Marketing Science, 1991, v. 10, n. 2, p. 91, doi. 10.1287/mksc.10.2.91
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- Article