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IMPROVING CHANNEL COORDINATION THROUGH FRANCHISING.
- Published in:
- Marketing Science, 1990, v. 9, n. 4, p. 299, doi. 10.1287/mksc.9.4.299
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- Publication type:
- Article
AN INTEGRATION MODEL-BASED APPROACH FOR SALES FORCE STRUCTURING.
- Published in:
- Marketing Science, 1990, v. 9, n. 4, p. 279, doi. 10.1287/mksc.9.4.279
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- Publication type:
- Article
COMPENSATING HETEROGENEOUS SALESFORCES: SOME EXPLICIT SOLUTIONS.
- Published in:
- Marketing Science, 1990, v. 9, n. 4, p. 319, doi. 10.1287/mksc.9.4.319
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- Publication type:
- Article
A DIFFUSION MODEL INCORPORATING PRODUCT BENEFITS, PRICE, INCOME, AND INFORMATION.
- Published in:
- Marketing Science, 1990, v. 9, n. 4, p. 342, doi. 10.1287/mksc.9.4.342
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- Publication type:
- Article