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MODELING INERTIA AND VARIETY SEEKING TENDENCIES IN BRAND CHOICE BEHAVIOR.
- Published in:
- Marketing Science, 1990, v. 9, n. 3, p. 263, doi. 10.1287/mksc.9.3.263
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- Publication type:
- Article
PRICE PROMOTIONS: LIMITING COMPETITIVE ENCROACHMENT.
- Published in:
- Marketing Science, 1990, v. 9, n. 3, p. 247, doi. 10.1287/mksc.9.3.247
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- Publication type:
- Article
DESIGNING PRODUCTS AND SERVICES FOR CONSUMER WELFARE: THEORETICAL AND EMPIRICAL ISSUES.
- Published in:
- Marketing Science, 1990, v. 9, n. 3, p. 230, doi. 10.1287/mksc.9.3.230
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- Publication type:
- Article
A KNOWLEDGE-BASED SYSTEM FOR ADVERTISING DESIGN.
- Published in:
- Marketing Science, 1990, v. 9, n. 3, p. 212, doi. 10.1287/mksc.9.3.212
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- Publication type:
- Article
MARKETING APPLICATIONS OF THE ECONOMICS OF PRODUCT VARIETY.
- Published in:
- Marketing Science, 1990, v. 9, n. 3, p. 207, doi. 10.1287/mksc.9.3.207
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- Publication type:
- Article
THE ECONOMICS OF PRODUCT VARIETY: A SURVEY.
- Published in:
- Marketing Science, 1990, v. 9, n. 3, p. 189, doi. 10.1287/mksc.9.3.189
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- Publication type:
- Article