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UNTANGLING THE EFFECTS OF PURCHASE REINFORCEMENT AND ADVERTISING CARRYOVER.
- Published in:
- Marketing Science, 1990, v. 9, n. 2, p. 171, doi. 10.1287/mksc.9.2.171
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- Publication type:
- Article
ASSESSING PURCHASE TIMING MODELS: WHETHER OR NOT IS PREFERABLE TO WHEN .
- Published in:
- Marketing Science, 1990, v. 9, n. 2, p. 162, doi. 10.1287/mksc.9.2.162
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- Publication type:
- Article
DEMAND COMPLEMENTARITIES, HOUSEHOLD PRODUCTION, AND RETAIL ASSORTMENTS.
- Published in:
- Marketing Science, 1990, v. 9, n. 2, p. 146, doi. 10.1287/mksc.9.2.146
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- Publication type:
- Article
A MARKET RESPONSE MODEL FOR COUPON PROMOTIONS.
- Published in:
- Marketing Science, 1990, v. 9, n. 2, p. 125, doi. 10.1287/mksc.9.2.125
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- Publication type:
- Article
CAN BAIT AND SWITCH BENEFIT CONSUMERS?
- Published in:
- Marketing Science, 1990, v. 9, n. 2, p. 114, doi. 10.1287/mksc.9.2.114
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- Publication type:
- Article
MULITPRODUCT ADVERTISING BUDGETING.
- Published in:
- Marketing Science, 1990, v. 9, n. 2, p. 97, doi. 10.1287/mksc.9.2.97
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- Publication type:
- Article