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TASTE TESTS: CHANGING THE RULES TO IMPROVE THE GAME.
- Published in:
- Marketing Science, 1989, v. 8, n. 3, p. 281, doi. 10.1287/mksc.8.3.281
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- Publication type:
- Article
A UNIFIED APPROACH TO IDENTIFYING , ESTIMATING AND TESTING DEMAND STRUCTURES WITH AGGREGATE SCANNER DATA.
- Published in:
- Marketing Science, 1989, v. 8, n. 3, p. 265, doi. 10.1287/mksc.8.3.265
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- Publication type:
- Article
RESERVATIONS: CUSTOMER INSURANCE IN THE MARKETING OF CAPACITY.
- Published in:
- Marketing Science, 1989, v. 8, n. 3, p. 248, doi. 10.1287/mksc.8.3.248
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- Publication type:
- Article
MODELING MULTINATIONAL DIFFUSION PATTERNS: AN EFFICIENT METHODOLOGY.
- Published in:
- Marketing Science, 1989, v. 8, n. 3, p. 231, doi. 10.1287/mksc.8.3.231
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- Publication type:
- Article
THE METRIC QUALITY OF ORDERED CATEGORICAL DATA.
- Published in:
- Marketing Science, 1989, v. 8, n. 3, p. 205, doi. 10.1287/mksc.8.3.205
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- Publication type:
- Article