Results: 9
ESTIMATING GEOGRAPHIC CUSTOMER DENSITIES USING KERNEL DENSITY ESTIMATION.
- Published in:
- Marketing Science, 1989, v. 8, n. 2, p. 191, doi. 10.1287/mksc.8.2.191
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- Publication type:
- Article
EXTENDING THE ROTTERDAM MODEL TO TEST HIERARCHICAL MARKET STRUCTURES.
- Published in:
- Marketing Science, 1989, v. 8, n. 2, p. 181, doi. 10.1287/mksc.8.2.181
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- Publication type:
- Article
EVALUATING ALTERNATIVE RETAIL REPOSITIONING STRATEGIES.
- Published in:
- Marketing Science, 1989, v. 8, n. 2, p. 170, doi. 10.1287/mksc.8.2.170
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- Publication type:
- Article
THE RELATIONSHIP BETWEEN MARKET CHARACTERISTICS AND PROMOTIONAL PRICE ELASTICITIES.
- Published in:
- Marketing Science, 1989, v. 8, n. 2, p. 153, doi. 10.1287/mksc.8.2.153
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- Publication type:
- Article
ELIMINATION-BY-CUTOFFS.
- Published in:
- Marketing Science, 1989, v. 8, n. 2, p. 133, doi. 10.1287/mksc.8.2.133
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- Publication type:
- Article
REPLY: PAUL FARRIS, JAMES OLIVER, AND CORNELIS DE KLUYVER.
- Published in:
- Marketing Science, 1989, v. 8, n. 2, p. 131
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- Publication type:
- Article
COMMENTARY: DECIPHERING DISTRIBUTION EFFECTS.
- Published in:
- Marketing Science, 1989, v. 8, n. 2, p. 129, doi. 10.1287/mksc.8.2.129
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- Publication type:
- Article
COMMENTARY: DONALD A. HUGHES.
- Published in:
- Marketing Science, 1989, v. 8, n. 2, p. 128, doi. 10.1287/mksc.8.2.128
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- Publication type:
- Article
THE RELATIONSHIP BETWEEN DISTRIBUTION AND MARKET SHARE.
- Published in:
- Marketing Science, 1989, v. 8, n. 2, p. 107, doi. 10.1287/mksc.8.2.107
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- Publication type:
- Article