Results: 7
MICROCOMPUTERS IN MARKETING.
- Published in:
- Marketing Science, 1988, v. 7, n. 3, p. 311
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- Publication type:
- Article
CONSUMER STORE CHOICE AND CHOICE SET DEFINITION.
- Published in:
- Marketing Science, 1988, v. 7, n. 3, p. 299, doi. 10.1287/mksc.7.3.299
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- Publication type:
- Article
A MODEL FOR CUSTOMER COMPLAINT MANAGEMENT.
- Published in:
- Marketing Science, 1988, v. 7, n. 3, p. 287, doi. 10.1287/mksc.7.3.287
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- Publication type:
- Article
CONJOINT ANALYSIS RELIABILITY: EMPIRICAL FINDINGS.
- Published in:
- Marketing Science, 1988, v. 7, n. 3, p. 271, doi. 10.1287/mksc.7.3.271
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- Publication type:
- Article
RECOVERING MEASURES OF ADVERTISING CARRYOVER FROM AGGREGATE DATA: THE ROLE OF THE FIRM'S DECISION BEHAVIOR.
- Published in:
- Marketing Science, 1988, v. 7, n. 3, p. 252, doi. 10.1287/mksc.7.3.252
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- Publication type:
- Article
A FLEXIBLE CLASS OF DISCRETE CHOICE MODELS.
- Published in:
- Marketing Science, 1988, v. 7, n. 3, p. 232, doi. 10.1287/mksc.7.3.232
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- Publication type:
- Article
SH.A.R.P.: SHELF ALLOCATION FOR RETAILERS' PROFIT.
- Published in:
- Marketing Science, 1988, v. 7, n. 3, p. 211, doi. 10.1287/mksc.7.3.211
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- Publication type:
- Article