Works matching IS 07322399 AND DT 1988 AND VI 7 AND IP 1
Results: 9
REPLY TO: MANAGING CHANNEL PROFITS: COMMENT.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 103, doi. 10.1287/mksc.7.1.103
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- Article
RECALL. RECOGNITION AND THE DIMENSIONALITY OF MEMORY FOR PRINT ADVERTISEMENTS: AN INTERPRETATIVE REAPPRAISAL: REPLY.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 99, doi. 10.1287/mksc.7.1.99
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- Article
RECALL, RECOGNITION AND THE DIMENSIONALITY OF MEMORY FOR PRINT ADVERTISEMENTS: AN INTERPRETATIVE REAPPRAISAL.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 94, doi. 10.1287/mksc.7.1.94
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- Article
EXISTENCE AND UNIQUENESS OF PRICE EQUILIBRIA IN DEFENDER.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 92, doi. 10.1287/mksc.7.1.92
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- Article
COMPETITIVE PRICE AND POSITIONING STRATEGIES .
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 76, doi. 10.1287/mksc.7.1.76
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- Article
THE ROTTERDAM DEMAND MODEL AND ITS APPLICATION IN MARKETING.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 60, doi. 10.1287/mksc.7.1.60
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- Article
REMOVING HETEROGENEITY BIAS FROM LOGIT MODELS ESTIMATION.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 41, doi. 10.1287/mksc.7.1.41
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- Article
CHOICE MAP: INFERRING A PRODUCT-MARKET MAP FROM PANEL DATA.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 21, doi. 10.1287/mksc.7.1.21
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- Publication type:
- Article
A MODEL OF BRAND CHOICE AND PURCHASE QUANTITY PRICE SENSITIVITIES.
- Published in:
- Marketing Science, 1988, v. 7, n. 1, p. 1, doi. 10.1287/mksc.7.1.1
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- Article