Works matching IS 07322399 AND DT 1986 AND VI 5 AND IP 3
Results: 7
MODELING RESPONSE TO ADVERTISING AND PRICING CHANGES FOR 'V-8' COCKTAIL VEGETABLE JUICE.
- Published in:
- Marketing Science, 1986, v. 5, n. 3, p. 245, doi. 10.1287/mksc.5.3.245
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- Publication type:
- Article
A MULTIVARIATE POLY MODEL OF BRAND CHOICE AND PURCHASE INCIDENCE.
- Published in:
- Marketing Science, 1986, v. 5, n. 3, p. 219, doi. 10.1287/mksc.5.3.219
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- Publication type:
- Article
AN IDEAL-POINT PROBABILISTIC CHOICE MODEL FOR HETEROGENEOUS PREFERENCES.
- Published in:
- Marketing Science, 1986, v. 5, n. 3, p. 199, doi. 10.1287/mksc.5.3.199
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- Publication type:
- Article
COMMENT: ON THE AWARENESS EFFECTS OF MERE DISTRIBUTION.
- Published in:
- Marketing Science, 1986, v. 5, n. 3, p. 273, doi. 10.1287/mksc.5.3.273
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- Publication type:
- Article
AGGREGATING INDIVIDUAL PURCHASES TO THE HOUSEHOLD LEVEL.
- Published in:
- Marketing Science, 1986, v. 5, n. 3, p. 260, doi. 10.1287/mksc.5.3.260
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- Publication type:
- Article
A SIMPLE ESTIMATION PROCEDURE FOR A MICROMODELING APPROACH TO THE ADVERTISING-SALES RELATIONSHIP.
- Published in:
- Marketing Science, 1986, v. 5, n. 3, p. 269, doi. 10.1287/mksc.5.3.269
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- Publication type:
- Article
SALESFORCE COMPENSATION PLANS IN ENVIRONMENTS WITH ASYMMETRIC INFORMATION.
- Published in:
- Marketing Science, 1986, v. 5, n. 3, p. 179, doi. 10.1287/mksc.5.3.179
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- Publication type:
- Article