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DELEGATING PRICING RESPONSIBILITY TO THE SALES FORCE.
- Published in:
- Marketing Science, 1986, v. 5, n. 2, p. 159, doi. 10.1287/mksc.5.2.159
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- Publication type:
- Article
NONLINEAR LEAST SQUARES ESTIMATION OF NEW PRODUCT DIFFUSION MODELS.
- Published in:
- Marketing Science, 1986, v. 5, n. 2, p. 169, doi. 10.1287/mksc.5.2.169
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- Publication type:
- Article
ARTS PLAN: IMPLEMENTATION, EVOLUTION, AND USAGE.
- Published in:
- Marketing Science, 1986, v. 5, n. 2, p. 143, doi. 10.1287/mksc.5.2.143
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- Publication type:
- Article
A NESTED LOGIT MODEL OF SPACE AND WATER HEAT SYSTEM CHOICE.
- Published in:
- Marketing Science, 1986, v. 5, n. 2, p. 112, doi. 10.1287/mksc.5.2.112
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- Publication type:
- Article
ESTIMATING CONTINUOUS TIME ADVERTISING-SALES MODELS.
- Published in:
- Marketing Science, 1986, v. 5, n. 2, p. 125, doi. 10.1287/mksc.5.2.125
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- Publication type:
- Article
REPLY: REFLECTIONS ON ADVERTISING PULSING POLICIES FOR GENERATING AWARENESS FOR NEW PRODUCTS.
- Published in:
- Marketing Science, 1986, v. 5, n. 2, p. 110, doi. 10.1287/mksc.5.2.110
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- Publication type:
- Article
COMMENTS: HUGH A. ZIELSKE.
- Published in:
- Marketing Science, 1986, v. 5, n. 2, p. 109, doi. 10.1287/mksc.5.2.109
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- Publication type:
- Article
COMMENTS: JOHN D.C. LITTLE.
- Published in:
- Marketing Science, 1986, v. 5, n. 2, p. 107, doi. 10.1287/mksc.5.2.107
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- Publication type:
- Article
ADVERTISING PULSING POLICIES FOR GENERATING AWARENESS FOR NEW PRODUCTS.
- Published in:
- Marketing Science, 1986, v. 5, n. 2, p. 89, doi. 10.1287/mksc.5.2.89
- By:
- Publication type:
- Article