Results: 5
FACTORS INFLUENCING THE SELECTION OF PREFERENCE MODEL FORM FOR CONTINUOUS UTILITY FUNCTIONS IN CONJOINT ANALYSIS.
- Published in:
- Marketing Science, 1984, v. 3, n. 1, p. 73, doi. 10.1287/mksc.3.1.73
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- Publication type:
- Article
AN MDI MODEL AND AN ALGORITHM FOR COMPOSITE HYPOTHESES TESTING AND ESTIMATION IN MARKETING.
- Published in:
- Marketing Science, 1984, v. 3, n. 1, p. 55, doi. 10.1287/mksc.3.1.55
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- Publication type:
- Article
TARGETING THE SWITCHABLE INDUSTRIAL CUSTOMER.
- Published in:
- Marketing Science, 1984, v. 3, n. 1, p. 41, doi. 10.1287/mksc.3.1.41
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- Publication type:
- Article
ASSESSING VALIDITY AND TEST-RETEST RELIABILITY FOR "PICK K OF N" DATA.
- Published in:
- Marketing Science, 1984, v. 3, n. 1, p. 23, doi. 10.1287/mksc.3.1.23
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- Publication type:
- Article
VARIETY SEEKING THROUGH BRAND SWITCHING.
- Published in:
- Marketing Science, 1984, v. 3, n. 1, p. 1, doi. 10.1287/mksc.3.1.1
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- Publication type:
- Article