Results: 4
A NONUNIFORM INFLUENCE INNOVATION DIFFUSION MODEL OF NEW PRODUCT ACCEPTANCE.
- Published in:
- Marketing Science, 1983, v. 2, n. 3, p. 273, doi. 10.1287/mksc.2.3.273
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- Publication type:
- Article
CARRYOVER EFFECTS AND TEMPORAL AGGREGATION IN A PARTIAL ADJUSTMENT MODEL FRAMEWORK.
- Published in:
- Marketing Science, 1983, v. 2, n. 3, p. 297, doi. 10.1287/mksc.2.3.297
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- Publication type:
- Article
MANAGING CHANNEL PROFITS.
- Published in:
- Marketing Science, 1983, v. 2, n. 3, p. 239, doi. 10.1287/mksc.2.3.239
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- Publication type:
- Article
A LOGIT MODEL OF BRAND CHOICE CALIBRATED ON SCANNER DATA.
- Published in:
- Marketing Science, 1983, v. 2, n. 3, p. 203, doi. 10.1287/mksc.2.3.203
- By:
- Publication type:
- Article