Results: 4
ESTIMATING THE CONFIDENCE INTERVAL FOR THE OPTIMAL MARKETING MIX: AN APPLICATION TO LEAD GENERATION.
- Published in:
- Marketing Science, 1983, v. 2, n. 2, p. 193, doi. 10.1287/mksc.2.2.193
- By:
- Publication type:
- Article
AN INDUSTRY EQUILIBRIUM ANALYSIS OF DOWNSTREAM VERTICAL INTEGRATION.
- Published in:
- 1983
- By:
- Publication type:
- Industry Overview
MONOPOLIST PRICING WITH DYNAMIC DEMAND AND PRODUCTION COST.
- Published in:
- Marketing Science, 1983, v. 2, n. 2, p. 135, doi. 10.1287/mksc.2.2.135
- By:
- Publication type:
- Article
RECALL, RECOGNITION, AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENT.
- Published in:
- Marketing Science, 1983, v. 2, n. 2, p. 95, doi. 10.1287/mksc.2.2.95
- By:
- Publication type:
- Article