Results: 3
SIMPLIFIED ESTIMATION PROCEDURES FOR MCI MODELS.
- Published in:
- Marketing Science, 1982, v. 1, n. 3, p. 314, doi. 10.1287/mksc.1.3.314
- By:
- Publication type:
- Article
NONLINEAR PRICING IN MARKETS WITH INTERDEPENDENT DEMAND.
- Published in:
- Marketing Science, 1982, v. 1, n. 3, p. 287, doi. 10.1287/mksc.1.3.287
- By:
- Publication type:
- Article
ON THE RELIABILITY AND PREDICTIVE VALIDITY OF PURCHASE INTENTION MEASURES.
- Published in:
- Marketing Science, 1982, v. 1, n. 3, p. 243, doi. 10.1287/mksc.1.3.243
- By:
- Publication type:
- Article