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A MODEL FOR THE ANALYSIS OF ASYMMETRIC DATA IN MARKETING RESEARCH.
- Published in:
- Marketing Science, 1982, v. 1, n. 2, p. 205, doi. 10.1287/mksc.1.2.205
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- Publication type:
- Article
PATTERNS IN PARAMETERS OF BUYER BEHAVIOR MODELS: GENERALIZING FROM SPARSE REPLICATION.
- Published in:
- Marketing Science, 1982, v. 1, n. 2, p. 181, doi. 10.1287/mksc.1.2.181
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- Publication type:
- Article
APPLICATION, PREDICTIVE TEST, AND STRATEGY IMPLICATIONS FOR A DYNAMIC MODEL OF CONSUMER RESPONSE.
- Published in:
- Marketing Science, 1982, v. 1, n. 2, p. 143, doi. 10.1287/mksc.1.2.143
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- Publication type:
- Article
MODELLING RETAIL CUSTOMER BEHAVIOR AT MERRILL LYNCH.
- Published in:
- Marketing Science, 1982, v. 1, n. 2, p. 123, doi. 10.1287/mksc.1.2.123
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- Publication type:
- Article