Found: 12
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Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 96, doi. 10.1287/mksc.1110.0678
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- Publication type:
- Article
Cloak or Flaunt? The Fashion Dilemma.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 74, doi. 10.1287/mksc.1110.0689
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- Publication type:
- Article
Ad Gist: Ad Communication in a Single Eye Fixation.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 59, doi. 10.1287/mksc.1110.0673
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- Publication type:
- Article
Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 52, doi. 10.1287/mksc.1110.0699
- Publication type:
- Article
Measuring the Impact of Negative Demand Shocks on Car Dealer Networks.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 4, doi. 10.1287/mksc.1110.0659
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- Publication type:
- Article
Commentaries and Rejoinder to "Measuring the Impact of Negative Demand Shocks on Car Dealer Networks" by Paulo Albuquerque and Bart J. Bronnenberg.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 24, doi. 10.1287/mksc.1110.0694
- Publication type:
- Article
Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 36, doi. 10.1287/mksc.1110.0657
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- Publication type:
- Article
Exclusive Channels and Revenue Sharing in a Complementary Goods Market.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 172, doi. 10.1287/mksc.1110.0688
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- Publication type:
- Article
Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 157, doi. 10.1287/mksc.1110.0683
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- Publication type:
- Article
Measuring Consumer Preferences Using Conjoint Poker.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 138, doi. 10.1287/mksc.1110.0672
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- Publication type:
- Article
Disentangling Preferences and Learning in Brand Choice Models.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 115, doi. 10.1287/mksc.1110.0680
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- Publication type:
- Article
The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 1, doi. 10.1287/mksc.1110.0697
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- Publication type:
- Article