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Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 531, doi. 10.1287/mksc.1070.0292
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- Publication type:
- Article
Can Behavioral WOM Measures Provide Insight into the Net Promoter Concept of Customer Loyalty?
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 533, doi. 10.1287/mksc.1080.0375
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- Publication type:
- Article
Vertical Information Sharing in a Volatile Market.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 513, doi. 10.1287/mksc.1070.0312
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- Publication type:
- Article
Optimal Mechanism for Selling a Set of Commonly Ranked Objects.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 501, doi. 10.1287/mksc.1070.0290
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- Publication type:
- Article
Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 492, doi. 10.1287/mksc.1070.0323
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- Publication type:
- Article
Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 474, doi. 10.1287/mksc.1060.0262
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- Publication type:
- Article
On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 461, doi. 10.1287/mksc.1070.0304
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- Publication type:
- Article
Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 443, doi. 10.1287/mksc.1070.0306
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- Publication type:
- Article
Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 430, doi. 10.1287/mksc.1080.0361
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- Publication type:
- Article
Category Pricing with State-Dependent Utility.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 417, doi. 10.1287/mksc.1070.0305
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- Publication type:
- Article
Assessing the Consequences of a Channel Switch.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 398, doi. 10.1287/mksc.1070.0311
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- Publication type:
- Article
The Scientific Process at Its Best.
- Published in:
- 2008
- By:
- Publication type:
- Editorial
That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 379, doi. 10.1287/mksc.1070.0302
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- Publication type:
- Article
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 356, doi. 10.1287/mksc.1070.0303
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- Publication type:
- Article
Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 334, doi. 10.1287/mksc.1070.0310
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- Publication type:
- Article
Cross-Brand Pass-Through in Supermarket Pricing.
- Published in:
- Marketing Science, 2008, v. 27, n. 3, p. 324, doi. 10.1287/mksc.1080.0373
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- Publication type:
- Article