編集後記.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 104
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Works in Quarterly Journal of Marketing, 2024, Vol 44, Issue 1
Results: 14
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アニュアルレポート ― マネージングエディターより ―.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 102, doi. 10.7222/marketing.2024.037
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3
『カスタマー・アドボカシー志向 ― デジタル時代の顧客志向戦略 ―』.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 99, doi. 10.7222/marketing.2024.036
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4
『地域プラットフォームの論理 ― プレイス・ブランディングに向けて ―』.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 96, doi. 10.7222/marketing.2024.035
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5
多くの患者へ持続的に医療サービスを 提供するために ― 徳島赤十字病院のインターナル・マーケティング ―.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 86, doi. 10.7222/marketing.2024.034
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6
AI による音声解析と従業員施策による 顧客満足の向上 ― トランスコスモス株式会社のコンタクトセンター事業における取り組み ―.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 76, doi. 10.7222/marketing.2024.033
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7
ブランド研究における消費者の“幸せ” ― 概念的課題と先行／結果要因の検討 ―.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 68, doi. 10.7222/marketing.2024.032
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コンテンツビジネスを巡るマーケティング.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 4, doi. 10.7222/marketing.2024.031
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9
移動距離によるアニメ聖地巡礼者の行動特徴 ― 聖地巡礼ノートの分析から ―.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 47, doi. 10.7222/marketing.2024.029
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10
デジタルコンテンツ・ サブスクリプションサービスの 消費者選択要因.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 37, doi. 10.7222/marketing.2024.028
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11
Consumer Satisfaction and Extension Intention with Streaming Media Services.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 27, doi. 10.7222/marketing.2024.027
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12
When Advertisements Look Like Products: The Impacts of Content Reproducibility.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 17, doi. 10.7222/marketing.2024.026
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13
Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation: A Comparison of Original Novel Fans and Non-Novel Readers.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 6, doi. 10.7222/marketing.2024.025
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14
The Value-Enhancing Effects of Psychological Ownership of Payment Methods on Consumers’ Spending and Receiving Behavior.
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- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 58, doi. 10.7222/marketing.2024.024
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