DIGITAL VS. TRADITIONAL: SELECTED VIEWS ON CREATING OPTIMAL MARKETING COMMUNICATION MIX.
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- Market / Trziste, 2025, v. 37, p. 85, doi. 10.22598/mt/2025.37.spec-issue.85
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- Article
Works matching IS 03534790 AND DT 2025 AND VI 37
Results: 14
1
2
ENGAGEMENT OF GENERATION Z IN COMPANY-CUSTOMER RELATIONSHIPS ON SOCIAL MEDIA – A COMPARATIVE ANALYSIS OF POLAND AND GREAT BRITAIN.
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- Market / Trziste, 2025, v. 37, p. 63, doi. 10.22598/mt/2025.37.spec-issue.63
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- Article
3
DETERMINING FACTORS THAT INFLUENCE BRAZILIAN CONSUMERS USING FINTECHS.
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- Market / Trziste, 2025, v. 37, p. 47, doi. 10.22598/mt/2025.37.spec-issue.47
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- Article
4
THE ROLE OF CEO EXPERIENCE AND FOCUS ON FIRM PERFORMANCE.
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- Market / Trziste, 2025, v. 37, p. 25, doi. 10.22598/mt/2025.37.spec-issue.25
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- Article
5
THE IMPACT OF ENVIRONMENTAL AWARENESS AND CONSUMPTION ETHICS ON PROACTIVE ENVIRONMENTAL BEHAVIOUR: THE MEDIATING ROLE OF POLITICAL POSITION.
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- Market / Trziste, 2025, v. 37, p. 9, doi. 10.22598/mt/2025.37.spec-issue.9
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- Article
6
EDITORIAL PREFACE.
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- Market / Trziste, 2025, v. 37, p. 5
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- Article
7
SHOPPING ON A SOCIAL PLANET: THE MEDIATING ROLE OF TRUST.
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- Market / Trziste, 2025, v. 37, n. 1, p. 9, doi. 10.22598/mt/2025.37.1.9
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- Article
8
THE INFLUENCE OF ATMOSPHERIC CUES ON IMPULSIVE BUYING BEHAVIOR: EXPLORING THE ROLES OF UTILITARIAN AND HEDONIC BROWSING.
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- Market / Trziste, 2025, v. 37, n. 1, p. 73, doi. 10.22598/mt/2025.37.1.73
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- Article
9
THE IMPACT OF CULTURAL CONGRUENCE IN MEDIA SPONSORSHIPS ON ICONIC BRAND DESIRABILITY: MODERATING EFFECTS OF CULTURAL FANDOM AND THREAT PERCEPTION.
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- Market / Trziste, 2025, v. 37, n. 1, p. 33, doi. 10.22598/mt/2025.37.1.33
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- Article
10
A SYSTEMATIC REVIEW OF MUSEUM MARKETING RESEARCH: KEY INSIGHTS AND FUTURE RESEARCH DIRECTIONS.
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- Market / Trziste, 2025, v. 37, n. 1, p. 109, doi. 10.22598/mt/2025.37.1.109
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- Article
11
TRUST ME, I’M AGREEABLE: THE ROLE OF PERCEIVED HOST PERSONALITY TRAITS IN AIRBNB BOOKING INTENTION.
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- Market / Trziste, 2025, v. 37, n. 1, p. 135, doi. 10.22598/mt/2025.37.1.135
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- Article
12
EDITORIAL PREFACE.
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- Market / Trziste, 2025, v. 37, n. 1, p. 5, doi. 10.22598/mt/2025.37.1.5
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- Publication type:
- Article
13
ENCHANCING POINT OF SALE MATERIALS FOR CONSUMER ENGAGEMENT: A NEUROMARKETING APPROACH.
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- Market / Trziste, 2025, v. 37, n. 1, p. 95, doi. 10.22598/mt/2025.37.1.95
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- Article
14
EXPLORING COLLABORATIVE MARKETING STRATEGIES FOR SUSTAINABLE GROWTH IN TEA TOURISM: A SYSTEMATIC LITERATURE REVIEW.
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- Market / Trziste, 2025, v. 37, n. 1, p. 53, doi. 10.22598/mt/2025.37.1.53
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- Article