THE IMPACT OF MARKET-DRIVEN VS. MARKET-DRIVING STRATEGIES ON PRODUCTS’ SHORT-TERM AND LONG-TERM SALES GROWTH.
- Published in:
- Market / Trziste, 2022, v. 34, n. 2, p. 205, doi. 10.22598/mt/2022.34.2.205
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- Publication type:
- Article
Works matching IS 03534790 AND DT 2022 AND VI 34 AND IP 2
Results: 7
1
2
CONSUMER DECISION-MAKING STYLES IN THE DIGITAL PRODUCT CATEGORY.
- Published in:
- Market / Trziste, 2022, v. 34, n. 2, p. 191, doi. 10.22598/mt/2022.34.2.191
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- Publication type:
- Article
3
CONSUMER BEHAVIOR DURING THE COVID-19 PANDEMIC: THE IMPORTANCE OF COLLECTIVIST ORIENTATION.
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- Market / Trziste, 2022, v. 34, n. 2, p. 175, doi. 10.22598/mt/2022.34.2.175
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- Publication type:
- Article
4
BINGE-WATCHING DURING THE PANDEMIC: AN EMPIRICAL STUDY IN INDIA.
- Published in:
- Market / Trziste, 2022, v. 34, n. 2, p. 161, doi. 10.22598/mt/2022.34.2.161
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- Publication type:
- Article
5
SUSTAINABILITY, HEDONIC, UTILITARIAN, AND SOCIAL BENEFITS OF CAR SHARING: EVIDENCE FROM TANZANIA.
- Published in:
- Market / Trziste, 2022, v. 34, n. 2, p. 145, doi. 10.22598/mt/2022.34.2.145
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- Publication type:
- Article
6
INVESTIGATING THE IMPACT OF TELEVISION ADVERTISING AND eWOM ON BRAND EQUITY CREATION.
- Published in:
- Market / Trziste, 2022, v. 34, n. 2, p. 127, doi. 10.22598/mt/2022.34.2.127
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- Publication type:
- Article
7
EDITORIAL PREFACE.
- Published in:
- Market / Trziste, 2022, v. 34, n. 2, p. 125, doi. 10.22598/mt/2022.34.2.125
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- Publication type:
- Article