Works matching IS 03534790 AND DT 2022 AND VI 34 AND IP 1

Results: 8

INVESTIGATING THE ROLE OF CREDIBILITY OF SPORTS CELEBRITY ENDORSERS INFLUENCING SPORTS CELEBRITY IDENTIFICATION AND PURCHASE INTENTION OF ENDORSED BRANDS.

Published in:

Market / Trziste, 2022, v. 34, n. 1, p. 41, doi. 10.22598/mt/2022.34.1.41

By:

Shezi, Nkosinamandla

Publication type:

Article

IMPROVEMENT IN CUSTOMER EXPERIENCE THROUGH THE CREATION OF VIRTUAL BRAND COMMUNITIES.

Published in:

Market / Trziste, 2022, v. 34, n. 1, p. 93, doi. 10.22598/mt/2022.34.1.93

By:

Baubonytė, Indrė;
Nugaras, Justas;
Sederevičiūtė-Pačiauskienė, Živilė

Publication type:

Article

THE IMPORTANCE AND REALIZATION OF PERSONAL VALUES AND COGNITIVE AGE.

Published in:

Market / Trziste, 2022, v. 34, n. 1, p. 25, doi. 10.22598/mt/2022.34.1.25

By:

Hofmeister-Tóth, Agnes;
Neulinger, Agnes

Publication type:

Article

BRAND PRESENCE IN DECISION-MAKING INVOLVING DECOYS.

Published in:

Market / Trziste, 2022, v. 34, n. 1, p. 9, doi. 10.22598/mt/2022.34.1.9

By:

Kubalová, Radka;
Klepek, Martin

Publication type:

Article

CORRIGENDUM: Correction of the first author’s affiliation.

Published in:: Market / Trziste, 2022, v. 34, n. 1, p. 109
Publication type:: Article

THE IMPACT OF THE POSITION OF SHOPPER MARKETING STANDS WITHIN A STORE ON SHOPPER PURCHASE BEHAVIOR.

Published in:

Market / Trziste, 2022, v. 34, n. 1, p. 79, doi. 10.22598/mt/2022.34.1.79

By:

Matušovičová, Monika;
Kuchta, Martin;
Stanková, Monika

Publication type:

Article

IMPACT OF THE CONGRUENCE BETWEEN BRAND PERSONALITY AAND CONSUMER PERSONALITY ON EMOTIONAL LOYALTY: WHAT MAKES APPLE AND SAMSUNG DIFFERENT.

Published in:

Market / Trziste, 2022, v. 34, n. 1, p. 59, doi. 10.22598/mt/2022.34.1.59

By:

Letukytė, Neda;
Urbonavičius, Sigitas

Publication type:

Article

EDITORIAL PREFACE.

Published in:

Market / Trziste, 2022, v. 34, n. 1, p. 5, doi. 10.22598/mt/2022.34.1.5

By:

Došen, Đurđana Ozretić

Publication type:

Article