Up- and Cross-selling to Repeat Customers: Empirical Evidence from Optical Retail.
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- Marketing ZFP - Journal of Research & Management, 2025, v. 47, n. 1, p. 21, doi. 10.15358/0344-1369-2025-1-21
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Works matching IS 03441369 AND DT 2025 AND VI 47 AND IP 1
Results: 5
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Laudation for Prof. Dr. Lutz Hildebrandt on the occasion of his 80th birthday on March 7th, 2025.
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- Marketing ZFP - Journal of Research & Management, 2025, v. 47, n. 1, p. 4
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- Article
3
Sentiment Analysis in Marketing - From Fundamentals to State-of-the-art.
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- Marketing ZFP - Journal of Research & Management, 2025, v. 47, n. 1, p. 45, doi. 10.15358/0344-1369-2025-1-45
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- Article
4
The Role of Regulative Institutions in the Effects of Social, Environmental, and Economic CSR Dimensions across Nations.
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- Marketing ZFP - Journal of Research & Management, 2025, v. 47, n. 1, p. 5, doi. 10.15358/0344-1369-2025-1-5
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- Article
5
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2025, v. 47, n. 1, p. 2, doi. 10.15358/0344-1369-2025-1-2
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- Article