Works matching IS 03441369 AND DT 2023 AND VI 45 AND IP 3
Results: 5
Effects of the Variation of Rhetorical Ambiguity on Advertising Persuasion: Mediating Role of the Mental Imagery and Moderating Role of the Tolerance to Ambiguity.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 3, p. 75, doi. 10.15358/0344-1369-2023-3-75
- By:
- Publication type:
- Article
Balancing Consumer Self-Benefits and Altruism in Online Shopping: Examining Consumer Preferences for Customized and Personalized Cause-Related Marketing Campaigns Versus Price Discounts.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 3, p. 53, doi. 10.15358/0344-1369-2023-3-53
- By:
- Publication type:
- Article
Design of Cues on Supply Chain Encryption through Blockchain Technology and Animal Welfare Compliance on Meat Product Packaging.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 3, p. 38, doi. 10.15358/0344-1369-2023-3-38
- By:
- Publication type:
- Article
Effect of the Information about the Use and Non-Use of Photoshopping of Female Ad Models on Brand Attitudes of Young Female Consumers.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 3, p. 4, doi. 10.15358/0344-1369-2023-3-4
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 3, p. 2, doi. 10.15358/0344-1369-2023-1-2
- By:
- Publication type:
- Article