Works matching IS 03441369 AND DT 2023 AND VI 45 AND IP 1
Results: 5
Rewards for a Healthy Lifestyle: The Impact of Reward Type and Timing in Pay-As-You-Live Pricing.
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- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 1, p. 66, doi. 10.15358/0344-1369-2023-1-66
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- Article
Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing Apps.
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- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 1, p. 48, doi. 10.15358/0344-1369-2023-1-48
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- Article
Effective Return Prevention Measures in the Post-purchase Stage: A Best-Worst Scaling Approach.
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- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 1, p. 30, doi. 10.15358/0344-1369-2023-1-30
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- Article
Determinants of Consumer Attitudes Toward Prosocial Products: A Focus on the Communication of Love (vs. Pride, Hope, and Compassion)Within Advertisements.
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- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 1, p. 4, doi. 10.15358/0344-1369-2023-1-4
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- Article
Editorial.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 1, p. 2, doi. 10.15358/0344-1369-2023-1-2
- Publication type:
- Article