Works matching IS 03441369 AND DT 2021 AND VI 43 AND IP 3
Results: 4
Hierarchical Bayes Conjoint Choice Models - Model Framework, Bayesian Inference, Model Selection, and Interpretation of Estimation Results.
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- Marketing ZFP - Journal of Research & Management, 2021, v. 43, n. 3, p. 49, doi. 10.15358/0344-1369-2021-3-49
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- Article
What Consumer Responses Make a Brand Experience Create Brand Attachment?
- Published in:
- Marketing ZFP - Journal of Research & Management, 2021, v. 43, n. 3, p. 35, doi. 10.15358/0344-1369-2021-3-35
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- Article
Editorial.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2021, v. 43, n. 3, p. 2, doi. 10.15358/0344-1369-2021-3-2
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- Article
Symmetry and Likeability: Prior Research and Transfer to the Field of Advertising.
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- Marketing ZFP - Journal of Research & Management, 2021, v. 43, n. 3, p. 3
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- Article