Works matching IS 03441369 AND DT 2016 AND VI 38 AND IP 1
Results: 5
Measuring Marketing Success: Estimating the Effect of Social Media and TV Advertising on Brand Attention.
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- Marketing ZFP - Journal of Research & Management, 2016, v. 38, n. 1, p. 44, doi. 10.15358/0344-1369-2016-1-44
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- Article
Decomposing Positive Word of Mouth: Scale Development and Marketing Application.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2016, v. 38, n. 1, p. 29, doi. 10.15358/0344-1369-2016-1-29
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- Article
Der mitarbeiterseitige Umgang mit negativen Kundenemotionen in Beratungs- und Verkaufsprozessen.
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- Marketing ZFP - Journal of Research & Management, 2016, v. 38, n. 1, p. 22, doi. 10.15358/0344-1369-2016-1-22
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- Article
The Service Transformation Process: A Research Agenda in the Customer Orientation Interface.
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- Marketing ZFP - Journal of Research & Management, 2016, v. 38, n. 1, p. 5, doi. 10.15358/0344-1369-2016-1-5
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- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2016, v. 38, n. 1, p. 3, doi. 10.15358/0344-1369-2016-1-3
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- Publication type:
- Article