Works matching IS 03441369 AND DT 2014 AND VI 36 AND IP 3
Results: 5
Using the Body-Sphere Approach to Predict the Effectiveness of Similar and Attractive Models Shown in Advertisements.
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- Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 3, p. 203, doi. 10.15358/0344-1369_2014_3_203
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- Article
Einsatzpotenziale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung.
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- Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 3, p. 187, doi. 10.15358/0344-1369_2014_3_187
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- Article
Why and under which Conditions are Price Lotteries Effective at Promoting Products?
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- Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 3, p. 176, doi. 10.15358/0344-1369_2014_3_176
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- Article
The Influence of Shopping Carts on Customer Behavior in Grocery Stores.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 3, p. 165, doi. 10.15358/0344-1369_2014_3_165
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- Publication type:
- Article
Editorial.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 3, p. 163, doi. 10.15358/0344-1369_2014_3_163
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- Publication type:
- Article