Works matching IS 03441369 AND DT 2012
Results: 11
Brand Extension versus Co-Branding: Welche Strategie verspricht den größeren Erfolg?
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 6
- By:
- Publication type:
- Article
How Does Self-Referencing Affect Product Evaluations? A Comparison of Three Models.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 5
- By:
- Publication type:
- Article
Identifying Unacceptable Attribute Levels in Preference Measurement: Assessing the Methodological Differences between and Relative Performance of Common Methods.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 4
- By:
- Publication type:
- Article
Die Ansprache von Materialismus in der Werbung für Finanzdienstleistungsunternehmen.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 3
- By:
- Publication type:
- Article
Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 2
- By:
- Publication type:
- Article
Bericht von den Beratungen der Herausgeber sowie des Herausgeberbeirats im Januar 2012.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 1
- By:
- Publication type:
- Article
Zukunft der Warenhausstandorte in Deutschland.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 5
- By:
- Publication type:
- Article
Influencing User Attitudes by Managing Online Brand Communication in E-Shops.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 4
- By:
- Publication type:
- Article
Increasing the Effectiveness of Benefit Arguments: A Regulatory Fit Perspective.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 3
- By:
- Publication type:
- Article
Determinanten und Wirkungen von Kundenerlebnissen - Konzeptualisierung, Operationalisierung und empirische Befunde am Beispiel des Internet-Handels.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 2
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2012, p. 1
- By:
- Publication type:
- Article