Works matching IS 03063070 AND DT 2007 AND VI 32 AND IP 4


Results: 6
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    Managing brand demise.

    Published in:
    Journal of General Management, 2007, v. 32, n. 4, p. 73, doi. 10.1177/030630700703200405
    By:
    • Jevons, Colin;
    • Ewing, Michael T.;
    • Khalil, Elias L.
    Publication type:
    Article
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