Works matching IS 03040941 AND DT 2015 AND VI 42 AND IP 4
Results: 11
Legal aspects of multilevel marketing in India: negotiating through murky waters.
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 359, doi. 10.1007/s40622-015-0105-1
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Marketization and its limits.
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 451, doi. 10.1007/s40622-015-0104-2
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The role of CSR as a determinant of consumer responses in financial sector.
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 393, doi. 10.1007/s40622-015-0108-y
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Application of neural networks technique in predicting impulse buying among shoppers in India.
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 403, doi. 10.1007/s40622-015-0109-x
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Are values driving Indian consumers to support firms' CSR initiatives?
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 379, doi. 10.1007/s40622-015-0110-4
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Per Olof Berg and Emma Björner (Eds.): Branding Chinese Mega-cities: Policies, Practices and Positioning.
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 467, doi. 10.1007/s40622-015-0111-3
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Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (Eds.): Business relationship management and marketing: mastering business markets.
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 471, doi. 10.1007/s40622-015-0112-2
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Neuromarketing and consumer neuroscience: current understanding and the way forward.
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 457, doi. 10.1007/s40622-015-0113-1
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Poor markets: perspectives from the base of the pyramid.
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 463, doi. 10.1007/s40622-015-0114-0
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Editorial: rethinking marketing.
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 357, doi. 10.1007/s40622-015-0115-z
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Effects of user's primary need on relationship between e-loyalty and its antecedents.
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 419, doi. 10.1007/s40622-015-0103-3
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- Article