Investigating Relational Ontologies in Macromarketing: Toward a Relational Approach and Research Agenda.
- Published in:
- Journal of Macromarketing, 2019, v. 39, n. 1, p. 88, doi. 10.1177/0276146718821424
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- Publication type:
- Article
Works matching IS 02761467 AND DT 2019 AND VI 39 AND IP 1
Results: 9
1
2
Comments on "Marketing Systems and Market Failure".
- Published in:
- Journal of Macromarketing, 2019, v. 39, n. 1, p. 106, doi. 10.1177/0276146718820939
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- Publication type:
- Article
3
If Not Now, When? The Timeliness of Developing a Dialogue between Consumer Culture Theoretic and Macromarketing Perspectives.
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- Journal of Macromarketing, 2019, v. 39, n. 1, p. 103, doi. 10.1177/0276146718820937
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- Publication type:
- Article
4
CCT Perspectives on Macromarketing: Introduction to the Special Issue.
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- Journal of Macromarketing, 2019, v. 39, n. 1, p. 5, doi. 10.1177/0276146718820930
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- Publication type:
- Article
5
More Than One Way to Float Your Boat: Product Use and Sustainability Impacts.
- Published in:
- Journal of Macromarketing, 2019, v. 39, n. 1, p. 71, doi. 10.1177/0276146718817600
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- Publication type:
- Article
6
From Mundane to Socially Significant Consumption: An Analysis of How Foodie Identity Work Spurs Market Formation.
- Published in:
- Journal of Macromarketing, 2019, v. 39, n. 1, p. 53, doi. 10.1177/0276146718817354
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- Publication type:
- Article
7
Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth.
- Published in:
- Journal of Macromarketing, 2019, v. 39, n. 1, p. 37, doi. 10.1177/0276146718815939
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- Publication type:
- Article
8
A Gift Economy Perspective on the Cycle of Financial Vulnerability.
- Published in:
- Journal of Macromarketing, 2019, v. 39, n. 1, p. 25, doi. 10.1177/0276146718808569
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- Publication type:
- Article
9
Towards a Macromarketing and Consumer Culture Theory Intersection: Participatory and Deliberative Methodologies.
- Published in:
- Journal of Macromarketing, 2019, v. 39, n. 1, p. 9, doi. 10.1177/0276146718793487
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- Publication type:
- Article