Special Issue on Alternative Economies: Journal of Macromarketing, 2017.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 277, doi. 10.1177/0276146715584534
- By:
- Publication type:
- Article
Works matching IS 02761467 AND DT 2015 AND VI 35 AND IP 2
Results: 14
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2
Special Issue on Macro-Social Marketing: Journal of Macromarketing, 2017.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 279, doi. 10.1177/0276146715584258
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- Publication type:
- Article
3
In this Issue.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 162, doi. 10.1177/0276146715570773
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- Publication type:
- Article
4
Ad Hoc Reviewers—Journal of Macromarketing Volume 35, Number 2, June 2015.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 161, doi. 10.1177/0276146715570772
- Publication type:
- Article
5
Introduction to the Special Issue: China and Chinese Communities.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 163, doi. 10.1177/0276146715570479
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- Publication type:
- Article
6
Brand Meaning Rigidity in China.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 218, doi. 10.1177/0276146714568810
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- Publication type:
- Article
7
The Impact of Social Capital on Wages of Rural Migrants and its Gender Difference in China.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 202, doi. 10.1177/0276146714561064
- By:
- Publication type:
- Article
8
Lafite in China: Media Representations of ‘Wine Culture’ in New Markets.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 229, doi. 10.1177/0276146714529975
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- Publication type:
- Article
9
The Effects of Neoliberalism and Trade Liberalization on China’s Environment Over Time: A Macromarketing Perspective.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 187, doi. 10.1177/0276146714547951
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- Publication type:
- Article
10
Book Review: Marketing and Consumption in Modern Japan.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
11
Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR).
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 257, doi. 10.1177/0276146714543524
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- Publication type:
- Article
12
Book Review: Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
13
Understanding Different Types of Subsistence Economies: The Case of the Batwa of Buhoma, Uganda.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 243, doi. 10.1177/0276146714528954
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- Publication type:
- Article
14
An Integrative Model of Consumers’ Reluctance to Buy Foreign Products: Do Social and Environmental Country Images Play a Role?
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 2, p. 167, doi. 10.1177/0276146714546749
- By:
- Publication type:
- Article