Abstracts from the 2008 Conference of the Macromarketing Society.
- Published in:
- 2008
- Publication type:
- Abstract
Works matching IS 02761467 AND DT 2008 AND VI 28 AND IP 4
Results: 12
1
2
An Open Source, Controversies-based Macromarketing Chapter: An Initial Step toward a Free Online Macromarketing Course?
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 4, p. 426, doi. 10.1177/0276146708325387
- By:
- Publication type:
- Article
3
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing.
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 4, p. 339, doi. 10.1177/0276146708325382
- By:
- Publication type:
- Article
4
Infotransformation of Markets: Introduction to the Special Issue on Marketing and Information Technology.
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 4, p. 318, doi. 10.1177/0276146708325381
- By:
- Publication type:
- Article
5
Structuring the Global Marketplace: The Impact of the United Nations Global Compact.
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 4, p. 418, doi. 10.1177/0276146708325388
- By:
- Publication type:
- Article
6
The Playfulness of eBay and the Implications for Business as a Game-Maker.
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 4, p. 369, doi. 10.1177/0276146708325384
- By:
- Publication type:
- Article
7
Co-creating Second Life: Market-Consumer Cooperation in Contemporary Economy.
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 4, p. 355, doi. 10.1177/0276146708325396
- By:
- Publication type:
- Article
8
What Do We Know about Economic Development?
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 4, p. 413, doi. 10.1177/0276146708325397
- By:
- Publication type:
- Article
9
Exploring the Digital Divide in Mobile-phone Adoption Levels across Countries: Do Population Socioeconomic Traits Operate in the Same Manner as Their Individual-level Demographic Counterparts?
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 4, p. 397, doi. 10.1177/0276146708325386
- By:
- Publication type:
- Article
10
A New World of Literacy, Information Technologies, and the Incorporeal Selves: Implications for Macromarketing Thought.
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 4, p. 381, doi. 10.1177/0276146708325385
- By:
- Publication type:
- Article
11
In this Issue.
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 4, p. 316, doi. 10.1177/0276146708326415
- By:
- Publication type:
- Article
12
The Ethical Economy of Customer Coproduction.
- Published in:
- Journal of Macromarketing, 2008, v. 28, n. 4, p. 326, doi. 10.1177/0276146708326077
- By:
- Publication type:
- Article